BELALCO & Yalta. Golden Griffin
"Brest Distillery "Belalco" has collected the maximum awards at the the international contest "Yalta. Golden Gryphon 2013” in Ukraine.
This year our company has once again received international recognition as all of the samples have been awarded: balm «Kräutermeister. Master of herbs” won the gold medal, vodka “Brest-Litovsk” – the silver medal, and bitter tincture “Brest Zubrovka” was marked with Grand Prix Cup. All of the above nominees are sold not only on the market of the Republic of Belarus, but also abroad.
"Yalta. Golden Griffin "is considered one of the most prestigious and impartial competition. In 2013 the competition was attended by 55 companies from 7 countries (Ukraine, Russia, Belarus, Uzbekistan, Azerbaijan, Moldova, Georgia). In the contest were submitted 223 samples of products. And only 13 of them were awarded the Grand Prix Cup.
“Belalko”: The Time For New Ideas
This year has been a very successful one for the Brest distillery factory. It takes a lot of medals at the most prestigious exhibitions . The last one was 20-th anniversary international exhibition “Wine-Vodka 2013”,which took place in may of this year in Sochi . All the specimen products that were exhibited to be evaluated by the tasters got the highest grades at the contest. All six drinks produced at the Brest distillery were awarded gold medals for their great quality. Those are «9 kisses», «Bear ravine,lime tree with honey», «Master of the herbs», «Wild duck VIP», «Khlebnikov classic» and «Richman luxury». On top of that ,awards for the originality of the design of the drinks. Connoisseurs of those products confirm that the drinks are a great choice!
It is really interesting that new launched products were exhibited to be evaluated by the judges. All the award –winning products have been produced for not more than three years. That period of time was staff shaping time for the factory,as the head of the factory Alexander Romanovskiy calls it “a composition of experience and new ideas”:the core of the professionals joined people with new and creative ideas.That led to very fast results : a new and a very interesting product line plus very professional promotion with traditionally good quality let “Belalko”got back on track and won customers love and appreciation. Last anniversary year for our distillery turned out ot be a very successful one. Due to its achievements it was the only Belarusian factory ,which was awarded governments prize and the prize of the Brest region executive committee in the field of quality and three products won in the contest “the Best Belarusian Products”
Nowadays “Belalko” holds a very strong position on the market, which has been corroborated by the recent national contest “GUST”. The judges of that contest are the professionals of the ration industry and the status of the main organizer Belarusian institute for standardization and certification underlines the importance and elitism of the awards. So, two of the products in that contest became winners “Khlebnikov Merchants” and “Master of herbs” .By the way, those two products are complete opposites. Classical liberal Russian merchants and traditional reserved German perfectionism. The merchant “Khlebnikov” with his outgoing nature and “Master of herbs” that represents thoroughly picked bouquet. A party hard merchant Khlebnikov versus sir –herbalist who is very reserved. However such a multi-faceted line of the products gives customers a choice and satisfies everybody’s needs.
Assortment list of the “Belalko” products includes more than one hundred different items and more and more are added every year. They have understood long ago that simply being stable is not going to cut it out. Our life demands new approaches, new ideas and new solutions. Well “Belalko” seems to succeed in it.
BELALCO & Inernational Green Week 2013
In January BREST DISTILLERY COMPANY BELALCO participated in the 78th International Green Week(IGW) in Berlin. The IGW is the world’s biggest fair for food, agriculture, and horticulture and one of the longest-standing fairs in Berlin.
This year Chancellor Angela Merkel , Berlin Mayor Klaus Wowereit and Agriculture Minister Ilse Aigner cut the ribbon at the opening ceremony of the International Green Week in Berlin. With a tour and ribbon-cutting, Chancellor Angela Merkel opened International Green Week 2013. International Green Week Berlin was last visited by a chancellor 30 years ago. “People in Germany like to eat and drink,” Merkel said. “It's a good trait that we have.”
The IGW 2013 again demonstrated its leading role in the development of world agriculture as 1,630 exhibitors from 67 countries were presenting their products at the exhibition center under Berlin’s Funkturm (radio tower) until January 27.
Every year producers from all over the world use the IGW to test-market food and luxury items and establish a brand image. Once again, this year's Green Week has put on a show of superlatives. Brest Distillery Co Belalco is not the exception.
In 2013 the plant presented its products at a separate booth with area of 16 sq.m. Brest distillery Company Belalco presented a wide range of products to satisfy not only spirits specialists, but every visitor. Meanwile, the Ambassador of the Republic of Belarus in Germany (A.Gera) also examined the production of the plant and appreciated its high quality.
No doubt, every year`s participation of the company in the IGW strengthens the position of Belalco at the European market. This time there has been held a series of meetings and negotiations with foreign companies. Some of them has seriously interested in supplying Belalco products. As a result, two contracts have been signed for supplying new products of Brest Distillery Co Belalco to Germany. And some more contracts are now in process.