“Belalko”: The Time For New Ideas

This year has been a very successful one for the Brest distillery factory. It takes a lot of medals at the most prestigious exhibitions . The last one was 20-th anniversary international exhibition “Wine-Vodka 2013”,which took place in may of this year in Sochi . All the specimen products that were exhibited to be evaluated by the tasters got the highest grades at the contest. All six drinks produced at the Brest distillery were awarded gold medals for their great quality. Those are «9 kisses», «Bear ravine,lime tree with honey», «Master of the herbs», «Wild duck VIP», «Khlebnikov classic» and «Richman luxury». On top of that ,awards for the originality of the design of the drinks. Connoisseurs of those products confirm that the drinks are a great choice!

It is really interesting that new launched products were exhibited to be evaluated by the judges. All the award –winning products have been produced for not more than three years. That period of time was staff shaping time for the factory,as the head of the factory Alexander Romanovskiy calls it “a composition of experience and new ideas”:the core of the professionals joined people with new and creative ideas.That led to very fast results : a new and a very interesting product line plus very professional promotion with traditionally good quality let “Belalko”got back on track and won customers love and appreciation. Last anniversary year for our distillery turned out ot be a very successful one. Due to its achievements it was the only Belarusian factory ,which was awarded governments prize and the prize of the Brest region executive committee in the field of quality and three products won in the contest “the Best Belarusian Products”

Nowadays “Belalko” holds a very strong position on the market, which has been corroborated by the recent national contest “GUST”. The judges of that contest are the professionals of the ration industry and the status of the main organizer Belarusian institute for standardization and certification underlines the importance and elitism of the awards. So, two of the products in that contest became winners “Khlebnikov Merchants” and “Master of herbs” .By the way, those two products are complete opposites. Classical liberal Russian merchants and traditional reserved German perfectionism. The merchant “Khlebnikov” with his outgoing nature and “Master of herbs” that represents thoroughly picked bouquet. A party hard merchant Khlebnikov versus sir –herbalist who is very reserved. However such a multi-faceted line of the products gives customers a choice and satisfies everybody’s needs.

Assortment list of the “Belalko” products includes more than one hundred different items and more and more are added every year. They have understood long ago that simply being stable is not going to cut it out. Our life demands new approaches, new ideas and new solutions. Well “Belalko” seems to succeed in it.